CONVERGENCE:
* Technologies will require providers to support/interact with client intiatives
- ECM growing and evolving to Enterprise Output Management (EOM)
- Software alliances are making it easier for true Enterprise knowledge and
"transpromo" is just one example
- Social Media is here and is a major component of our client's marketing
efforts. Things have changed from "views" to "friend referrals", "followers", "tweets", with INTERACTION as a new measure
of success. Customer Engagement is now a consideration on the marketing side, and will need to be supported by providers
like us. It is "trans-promo on steroids" and will undoubtedly need to be a part of our "business communication" strategy.
* Disciplines- as business demands increase, new technologies enable, and our client's customers insist on more convenience, different disciplines are converging in support of creating customer engagement. Departments that have historically operated unilaterally are now coordinating efforts and sharing data. They will need providers that have some familiarity with the more departments and be capable of providing information across the entire enterprise. Non-traditional areas such as sales, accounting, etc. will be incorporated to facilitate customer/patient ENGAGEMENT (Experience) requirements
- ECM growing and evolving to Enterprise Output Management (EOM)
- Software alliances are making it easier for true Enterprise knowledge and
"transpromo" is just one example
- Social Media is here and is a major component of our client's marketing
efforts. Things have changed from "views" to "friend referrals", "followers", "tweets", with INTERACTION as a new measure
of success. Customer Engagement is now a consideration on the marketing side, and will need to be supported by providers
like us. It is "trans-promo on steroids" and will undoubtedly need to be a part of our "business communication" strategy.
* Disciplines- as business demands increase, new technologies enable, and our client's customers insist on more convenience, different disciplines are converging in support of creating customer engagement. Departments that have historically operated unilaterally are now coordinating efforts and sharing data. They will need providers that have some familiarity with the more departments and be capable of providing information across the entire enterprise. Non-traditional areas such as sales, accounting, etc. will be incorporated to facilitate customer/patient ENGAGEMENT (Experience) requirements
So what?Our future and current clients are, or will be soon, getting more sophisticated ECM/EOM strategies. Moreover, there have been significant partnerships in software that make it easier for companies to accommodate/integrate disparate data sets that provide the tools to drive positive Customer/Patient ENGAGEMENT practices that incorporate SOCIAL MEDIA (Facebook, Twitter, LinkedIN, et. al.) Can your company "plug-in" to this environment or provide services to help customers in this arena?
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Mike asks: Why can't billing output and payment services be just as cutting-edge and interactive as a successful marketing campaign? Why can't it be more?Oh, by the way, some leading firms are quickly becoming your competitor. Check out Sapient Government Services. And current competitors are becoming more marketing savvy, too. Watch out, here they come. U ready?
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